Are you one of those bloggers who watches his/her search terms and keywords religiously? Do you constantly seek to know what your readers were searching for when they found you?

Most bloggers, without question, will say YES!

It’s probably safe to say that the majority of us (bloggers) are well aware of our traffic sources. Bloggers like to know who is reading, and we like to know how to improve our site so that more readers land on our posts and pages. But the fact remains that just because we know what keywords are being searched to find us doesn’t mean we know what to do after we gain the data.

So what’s next? How do I improve and what do I need to do to help more readers find my blog?

Ahh… the ultimate question. How do we improve our traffic numbers?

I’ve been analyzing a lot of data and numbers over the past few weeks, and I’ve come to realize that even though our main site (ConservaBlogs.com) is considered a “trusted” site, we’re getting far more traffic from “long tail” keywords then from the head (high profile, extremely competitive keywords).

Some would say we’re not yet being trusted with the “big” keywords. I would assert, however, that we’re actually being trusted more than some of the larger, more elite sites. You see, we’re being given traffic from a more diverse pool of keywords and search terms.

My guess is that a similar scenario is playing out for your blog as well. You might get a couple hundred visits a day, but they’re coming from a wide range of keywords that only send a couple of visits per day, per keyword.

Keep that thought in mind. Let’s jump to another side of the topic for a moment.

The BIG keywords

In my opinion, we’re not giving enough credit to the keywords in the “hit tail”. We’re spending an awful lot of time going after the keywords that can send thousands of visits a day. It makes sense at first thought, but we need to consider it might take months to develop a page worthy of such rankings. Continue Reading